About Us

Our Mission

Our mission is to bring great ideas to life and provide the most actionable business and data insights. We want to provide our services to as many people as possible!

We are a consultancy firm that believes in having a good time while doing what we love, and we do love what we do.

AM 18 was founded in 2017 by Amar Majhu, who has many years of experience and a desire to assist in delivering insights to enhance the performance of products and services that companies offer and ultimately improve customer satisfaction. Our passion for people and analysis will help drive you to see positive change.

After many years of working in the airline, hospitality and retail industries, Amar started up AM 18 Limited to offer services assisting key company staff to understand their data better by performing business and data analysis!

At AM 18, we want to solve the biggest problem in business reporting. Everyone is guessing. Sometimes, companies don’t know what insights to derive from their data or how to monetise their data. Companies aren’t sure which products and services are growing the quickest and what customers are really saying about their product and services. Throughout the history of business, people use data to make more informed decisions.

Amar Majhu Ama

Amar Majhu

Founder & Director

Hi! I’m Amar, an individual with a passion for business and data analysis — helping people is what makes me happy. I truly believe in the transformative power of illustrating and designing insights to improve performance and simplify communications, elevate experiences, engage and inspire people everywhere. Good design and good relationships come from collaboration. I’m excited to start a dialogue, learn about you and make great solutions that work.

Helping others is my passion and starting AM 18 has given me the opportunity to assist people like yourself to see the FULL POTENTIAL of your data.

A couple of facts about me: I love going to the gym and I’ve starred in the movie, Bend It Like Beckham!


  • BSc Honours Computer & Information Systems
  • Microsoft Excel 2013 Advanced Level 3
  • BCS Certificate in Business Analysis Practice
  • EU General Data Protection Regulation Foundation (EU GDPR F) (ISO 17024-accredited)
  • EU General Data Protection Regulation Practitioner (EU GDPR P) (ISO 17024-accredited)

Let Us Identify Your Untapped Opportunities

Gain a competitive edge by leveraging data to achieve powerful new business insights. Analysis and data reporting can identify these untapped opportunities, refining your edge in the industry. Request a consultation today!